Flyers

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Marketing materials

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Flyers are single-sided or double-sided printed sheets with advertising texts and images. They are usually intended for direct advertising, which, with the appropriate design, attracts more customers and adds value to the business. Flyers can also have an added gloss/matte laminate. We offer three standard sizes for them:

·         A4 (210x297mm)

·         A5 (148x210mm)

·         A6 (105x148mm)

What is the most commonly used size for flyers? – The most frequently used size for flyers is A6 (105x148mm), due to its small size and abundance.

Should I choose single-sided or double-sided printing? – It depends on your advertising file and the impression you want to leave on the consumer, but we recommend double-sided printing – it is the most sought-after and effective for successful advertising purposes.

What type of paper is suitable for a flyer? – You can choose 130-gram chrome matte paper, as it offers the possibility of matte/gloss lamination and has a higher quality feel to the touch.

Before sending your file for printing, you need to follow a few requirements. Regardless of the design program you use, when exporting or saving the file, pay attention to:
  • Color – When exporting, select CMYK as the color model;
  • Resolution – The file resolution should be at least 96 or ideally 300 dpi;
  • File – Preferably export in PDF or, if there is an issue, also in JPG, PNG, TIFF, EPS;
  • Text – The font size should be at least 8 pt to be readable on the print. Let's act boldly!
  • Lines – Minimum line thickness of 0.5 pt (1/2 pt) to be visible on the print;
  • Printable area – When printing and cutting to the exact size with an outline, leave at least 2 mm on each side of the image background to avoid a white border upon cutting or affecting the design. Keep in mind that the cutting line should be along the entire length of the print and be visually visible 2 mm inside (with a distinguishable color from the print – e.g., a yellow outline on a dark background).
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