Posters

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Posters are the most widespread outdoor large-format print materials. You can use them to announce an upcoming cultural or business event by putting posters all around the city or specific popular locations. Posters usually come in three sizes: A3, A4, and SRA3 450x320mm (larger than A3). Papers used for them vary in weight – chrome 130, 150, and 170 gsm matte/glossy. There is also an option for matte/glossy lamination.

We advise you to consider the sizes and quantities as they are crucial for the success of poster advertising. Of course, you can always print more if needed.

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What is the most commonly used size for posters? – Posters most commonly use sizes A3 (297x420mm) and SRA3 (450x320mm).

What paper is suitable for a poster? – You can choose 170 gsm chrome matte paper, as there is an option for matte/glossy lamination, which feels higher quality.

Where can I place my logo? – It depends on your advertising file and the impression you want to leave, but we suggest placing your design along the entire length of the poster, and the logo at the bottom or side, to highlight the image more.


Before sending your file for printing, you need to follow a few requirements. Regardless of the design program you use, when exporting or saving the file, pay attention to:
  • Color – When exporting, select CMYK as the color model;
  • Resolution – The file resolution should be at least 96 or ideally 300 dpi;
  • File – Preferably export in PDF or, if there is an issue, also in JPG, PNG, TIFF, EPS;
  • Text – The font size should be at least 8 pt to be readable on the print. Let's act boldly!
  • Lines – Minimum line thickness of 0.5 pt (1/2 pt) to be visible on the print;
  • Printable area – When printing and cutting to the exact size with an outline, leave at least 2 mm on each side of the image background to avoid a white border upon cutting or affecting the design. Keep in mind that the cutting line should be along the entire length of the print and be visually visible 2 mm inside (with a distinguishable color from the print – e.g., a yellow outline on a dark background).
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